The Impact of Dollar General on Rural America

There are more dollar general stores than there are Walmart, Target and Starbucks combined

Dollar stores, particularly Dollar General, have become a staple in many rural communities, offering convenience and affordability. However, beneath their low-price allure lies a complex web of ethical concerns impacting employees, communities, and the broader economy. This podcast delved into these issues, shining a light on the business practices and challenges posed by these discount giants.

Making Rich People Richer at Expense of Employees and Low-Income Communities 

Dollar General maximizes profit margins primarily through its very successful private label brands but the profit and success at scale is used to pay their executives millions — sometimes hundreds of millions of dollars— at the sacrifice of the health, safety, well-being and overall fair pay of the employees who run the stores. 

The company targets rural and underserved areas, filling a gap left by larger grocery chains. While their convenience and affordability are undeniable, their presence frequently disrupts local economies. Small, independently owned grocery stores struggle to compete, leading to closures and limited options for residents, replacing a well-balanced set of nutrition options with Dollar General’s sugary, processed food options. 

Unsafe and Hazardous Working Conditions

Dollar General's workplace practices have drawn significant criticism. The Occupational Safety and Health Administration (OSHA) has repeatedly cited the company for safety violations, designating it a "severe violator." Despite millions of dollars in fines, Dollar General seems to treat these penalties as a cost of doing business rather than an incentive to improve worker conditions.

Examples reported through publications like Bloomberg tell stories such as employees being forced to handle merchandise contaminated with bird droppings. These incidents illustrate a troubling prioritization of profit over employee health and safety. The negligence is simply a part of their strategy. 

Stark Wage Disparities

The disparity between executive compensation and employee wages at Dollar General is staggering. The company’s CEO has reportedly earned $200 million in compensation over seven years, with an additional $156 million to entice him out of retirement. In contrast, the median hourly wage for Dollar General employees is just $9 an hour and less than $20k a year.

This disparity has sparked outrage and action. Activist shareholder groups are urging the SEC to investigate these practices, pushing for more equitable compensation policies and greater accountability.

Dollar Tree: A comparison

While Dollar Tree operates in the same discount retail space, its business model diverges from Dollar General’s. Dollar Tree maintains a consistent price point of $1.25, focusing on a narrower range of products, particularly seasonal items. 

However, Dollar Tree is not without fault. The company does not commit to a minimum wage policy, and its median employee salary was just $14,000 in 2022, highlighting the broader industry trend of undervaluing frontline workers.

The Call for Ethical Consumerism

How do consumers make ethical choices when faced with companies like these. At StirredUp, we grappled with this, acknowledging the end answer is not easy and likely not binary. 

Dollar stores undeniably serve a purpose, especially in rural areas where affordable shopping options are limited. However, we ask listeners to go in with eyes wide open and make thoughtful considerations about ethical implications of where you shop.

By raising awareness, advocating for better worker protections, and making informed purchasing decisions, individuals can help push for positive change in the industry. Supporting local businesses, when possible, and demanding greater transparency and accountability from corporations are small but meaningful steps toward a more equitable retail landscape.

What do you think about where your dollar goes? 

There are more Dollar General stores than there are Walmart, Target and Starbucks combined. They target rural populations with little substitutes. Let's discuss the implications of Dollar General to rural America.

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